This past month, I hosted my first InstaMeet with the help of my agency, The Black Sheep Agency. Seeking to connect and build relationships with users, we invited our online friends to meet us in person on Valentine’s Day to explore and take pictures of our city.
View the post here:
http://theblacksheepagency.com/blog/index.php/site/deets/instacommunity-how-to-make-friends-and-get-creative-with-people-irl#i
Here are a five simple steps on how to connect with your Instagram audience:
1. Follow
Follow your existing and future audience. Let them know you exist! This seems basic, but engagement without a follow isn’t always reciprocated.
2. Engage
Like their images and COMMENT. Likes can easily get lost in the crowd if your audience members are influencers. Leave detailed comments on images so that your audience can see that you are sincere.
3. Host an InstaMeet
Meet your InstaAudience in real life! This will strengthen your relationship and help them put a face to the handle. Spend time getting to know your audience and form a true connection.
4. Share
Share your audience’s content, but ask first. Repost accounts are becoming increasingly popular on the Instagram app, ask your followers to hashtag a photo that they want to share.
5. Ask Questions
Ask your audience members what type of content they’d like to see from your brand. This will be easier to define after meeting your audience in person at your event. Asking questions helps narrow down your content and makes your Instagram account more effective.
These five steps are just the beginning, there are countless tactics that you can use to create better content and a deeper connection with your audience. With apps like Instagram, the playing field is constantly changing.
PR Profesh 